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Welcome to One Two Six Design
Dear friends,
Welcome to One Two Six Design's very first newsletter!
We
hope to bring you new information and statistics related to real estate
staging through this communication format, and help you to share
knowledge and educate your clients in preparing their property for the
market. As we keep ourselves updated on the new trends and resources in
home staging, we'd like to pass along the info to you.
Your
opinion and feedback is extremely important to us, please feel free to
pick up the phone or stop by our office in Mountain View for a chat and
let us know how we are doing. We'd like to grow and succeed with you,
let us be part of your Power Team, let us help you to get your listing
ready for the market. We are here to offload you so you can focus on
what you do best -- SELL!
Lastly,
we respect everyone's privacy, so if you received this email, that
means we either have worked with you or you have given us your business
card in the past. Although we hope you find the newsletter useful,
however you may unsubscribe at any time by following the link on the
bottom of this page, no worries, you won't hurt our feelings. :-)
Look forward to work with you, soon!
Sincerely,
One Two Six Design
2008.10.08
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Did You Know?
It's true! It's official! Earlier
this summer, One Two Six Design went through a change of ownership due
to the merger with Duo Forte Interior. The name One Two Six Design
remains unchanged since it is well known and beloved by many top real
estate agents in the area. The merger went extremely smooth, Ann Galli
(founder of One Two Six Design) is still here with us as consultant,
and the entire original team of dedicated designers and installers are
all here to help you sell your listing fast and at top dollar.  The
merger means we now have more talents, more experience and more
inventories! The match is really made in heaven, the two companies'
style and inventories complements each other so well, we are all very
excited to try on the new stuff while maintaining the superb service
and quality One Two Six Design has been known for! |
Featured Staged Home
This
dream home was meticulously built and crafted, sits high on the hills
in Millbrae with breath-taking view of the the entire Bay Area. One Two
Six Design was asked to help turn this brand new constructed
architectural master piece into a dream home, one that potential buyers
can immediately fall in love with, and emotionally "moved in" as they
steps in the front door.
Please visit the Virtual Tour for more photos and details.
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We Staged, You Sold, Under 30 Days!
Although the market is not what it used to be, but properties are still
selling! Here are some of the properties we staged recently that moved
within 30 days:
MLS # |
Status |
Days on
Market |
Street |
City |
80827673 |
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80828695 |
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80828859 |
S |
7 |
98 Muir Ave. |
Santa Clara |
80828748 |
PR |
13 |
626 Wellsbury Way |
Palo Alto |
80830709 |
S |
13 |
17 Homer Ln. |
Menlo Park |
80835430 |
PR |
15 |
692 Meadow Ln. |
Los Altos |
80833976 |
PN |
10 |
1092 Ticonderoga Dr. |
Sunnyvale |
80836240 |
PS |
13 |
1077 Chesterton Ave. |
Redwood City |
80835903 |
PS |
7 |
956 Pomeroy Ave. |
Santa Clara |
S - Sold, PR - Pending w/ Release, PN - Pending No Show, PS - Pending Show
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Numbers & Statistics
It always helps to have numbers to tell the story basing on empirical data. You have probably heard the phrase:
"Your investment in home staging will always be less than your first price reduction" (Barb Schwarz, StagedHomes.com)
Here is the graphical comparison of the average days on market for staged vs. non-staged homes.  ** ASP - Accredited Staging Professional |
Educate Your Sellers (part 1)
- Win-Win Situation:
A staged home typically sells faster and at higher price, which
translate into the seller getting more for their home, and you the
agent receives more commission and less work (open houses, marketing
cost, etc). Educate your seller from the beginning on the importance of
staging.
- Stay Competitive:
Staging has becoming an increasingly common practice throughout the
country, especially in the Bay Area, it is critical for the sellers to
stage their homes before listing on the market, presentation is
everything, especially when so much equity is at stack.
 Interior Design vs. Stage to Sell:
These are two very different concepts; while interior design to live is
all about personalizing the home to express owners' personality, the
goal of stage to sell is to generalize the home to appeal the masses,
thus maximize the number of potential buyers. The way you live in a
home and the way that we market and sell a home are two different
things.
We will have more pointers in our next
issue to help you educate your sellers the importance of well presented
home, stay tune...
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Sample Portfolio
Our online photo album showcases our recent staging projects.
This album is constantly being updated so come back and visit frequently!
(For those of you using older computers, the page might not display, in that case, you can try to view the same album on Picasa)
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In the Spotlight
One Two Six Design is featured in CNN Headline News this month!
The program is called "In Good Company" which interview and highlight local small businesses.
The
three minutes long interview and the tour of our company will be aired
all month long, on the :22 and :53 minute spots of certain hours
throughout the day. Catch the show for a glimpse of our operate.
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ASP Explained
ASP stands for "Accredited Staging Professional"
Accredited
ASP Stagers are true Professionals trained under strict guidelines
using proven Staging techniques developed for over 30 years.
When
you bring your home on the market and prepare your house for sale
always hire an ASP because they are the true leaders in the Home
Staging and Real Estate Industries.
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Testmonials
"One
Two Six Design never ceases to please both buyers and sellers alike!
After literally dozens of real estate staging projects, my clients have
never regretted having their home staged by One Two Six Design. In
fact, they have often said it was the best decisions they made in the
home-selling process. Not only do they do one of the best jobs of
staging in the industry, but the entire crew are genuinely nice people
who are a pleasure to work with."
Tori Atwell
Alain Pinel, Los Altos
"I
know of no "Stager" who does a more cost effective job than One Two Six
Design does. The Transformation from "before" to "after" is truly
remarkable, especially for the modest fee that you charge.
"On
behalf of myself, my business partner Jeff, and all of our clients who
have hired you, please accept our sincere gratitude. You're the best!"
Steve TenBroeck
Alain Pinel, Los Altos
"Thank
you for your service. You had made my design much better than my
vision. The house had been sold in two weeks in this difficult time.
Best of luck to you. Keep up the excellent work."
Frank Ho
Studio61 Architect / Home Owner
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